Kathrin Schiebler
Co-founder of Green Window Agency
Berlin, Germany
I am Kathrin, co-founder of the Green Window Agency, and I want to accelerate change to a greener economy and society through innovative communication. Whether communicating sustainability or other vital topics, our creative choices can shape conversations and raise awareness to impact our world positively. Communication is a powerful tool that drives change and sparks deep conversations! In short, I create movements for a more sustainable future, not just advertising campaigns, branding, or concepts.
Your Agency, focuses on sustainability-related communication projects. What challenges have you faced in this field?
In sustainability communication, we are constantly challenged to remain authentic and transparent. It‘s crucial to base relevant messages on facts and transparently report on progress rather than simulating perfection. We inspire and support our customers to disclose every step of their sustainable development. This approach not only protects against the infamous shitstorms but also promotes a deeper relationship with the end consumer through a culture of openness and trust!
In your opinion, what role does art and creativity play in communicating sustainable projects?
Art and creativity are essential elements for conveying the messages of sustainability. They act as bridge builders between the mind and the heart, creating emotional connections and encouraging reflection. In advertising, we use these disciplines to make complex topics tangible.
And yes, the design created using artificial intelligence is a powerful tool to raise awareness about sustainability. AI can help create personalized and engaging content tailored to the user and has a more significant impact. The new technology allows us to analyze large amounts of data and identify trends, which can inspire innovative and targeted campaigns that reach both the public and businesses and motivate them to take action.
Nevertheless, human influence is essential. Creativity, empathy, and ethical judgment are human qualities that AI cannot replicate. People are necessary to guide the direction of AI, interpret its outputs, and ensure that they are aligned with the company‘s values and goals.
You live in Berlin, a city with a long artistic tradition. What opportunities do you think a city like Berlin can offer to those wishing to engage with the world of sustainable communication and the new technologies related to artificial intelligence?
Living and working in Berlin means being on the cutting edge. The city is still considered a creative source of inspiration with a remarkable freedom of thinking, feeling, and doing, and this attracts creative people from all over the world. I love the diverse mix of people here, from the creative free spirit in Kreuzberg to the tech innovator in Mitte - everyone brings their vision for a sustainable future, which inspires me.
Apart from that, there are various events, workshops, and hackathons where you can continue your education and network. Universities and research institutes offer resources for research and development. The numerous AI startups and incubators that create a platform for creative and technological exchange are added. This dynamic infrastructure makes it possible to develop and implement innovative ideas.
Can you tell us more about the Greentech Festival? Could it be considered a reference point for sustainable innovation?
The Greentech Festival in Berlin is a dynamic platform that brings sustainability to the forefront by offering innovations, discussions, and solutions for a greener future. With over 11,500 participants, 160 exhibitors, and 180 speakers, it is a vibrant meeting place for real changemakers.

The range of topics ranges from controversial debates about protest movements and their influence on climate protection to discussions about the role of technology and innovation as political drivers in the fight against climate change.
At the festival, you meet exciting start-ups, such as Protegg. Protegg has found an innovative solution to an everyday problem: it takes eggshells that are usually thrown away and transforms them into a new, biologically based raw material. This material, which they call ESM (Eggshell Membrane), is then used to create bioplastic. Not only is this plastic a more environmentally friendly alternative to regular plastic made from petroleum, but it also has unique properties that make it useful for advanced technologies such as sensors and trademark protection through DNA engineering. What is special about this innovation is that it shows how industrial waste can be transformed into high-quality, valuable, and sustainable products.
The interview continues  in the magazine
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